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Enquirer Consulting Group / Prepared for WFS
August 2026

A cargo network,
and a way to reach the people who fill it.

A follow up to the note I sent on Monday, put on a page instead of into another paragraph.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

What we see in air cargo and ground handling.

01
Handling is won station by station, and the decision sits with a different person at each carrier: cargo, ground operations, procurement, and the country manager who has to live with the result.
02
In this market the commercial conversation usually starts at an industry event or through a station relationship. Both reach people who already know the name.
03
Freight forwarders and e-commerce shippers now write handling quality into their own tenders, which puts a second buyer into a market that was built around one.
04
Renewals are the whole game. A contract nobody is working twelve months out is being worked by somebody else.
05
This market is judged on evidence rather than on claims, and the operators who publish theirs get shortlisted before the tender opens.
Prepared for WFS
Where this goes

Where the reach gap usually sits

Today
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At most operators in this category, new business is sourced by station and regional leadership alongside running the station.
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In this market the named contact list tends to live in people's heads and in a spreadsheet per country.
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Industry events reach whoever attends, which is a fraction of the carriers, forwarders and shippers who make handling decisions.
In the first weeks and months
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One named list of carrier, forwarder and shipper decision makers, by station and by region, maintained rather than rebuilt each year.
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A sequenced outreach motion that runs to the tender calendar instead of the events calendar.
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Meetings booked into the commercial team's diary, with the thread and the context attached.
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A dashboard showing which accounts have been touched, by whom, and what came back.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for WFS

What we would build

The data

A named list of the carriers, freight forwarders and e-commerce shippers that make handling decisions, built station by station and kept current rather than bought once.

The message

Positioning written for four different readers: cargo, ground operations, procurement and the country manager. One story, four entry points.

The engine

Email and LinkedIn running together on a schedule, with reply handling, routing to the right commercial lead, and a record of every touch.

The deliverable is not a campaign. It is a working outbound unit inside your commercial team, and you keep it.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

Named accounts and named people, station by station

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits

Network scale, without a network build.

01

Built around the tender calendar

Tenders and renewals set the pace in this market. The engine works backward from those dates rather than sending on a fixed weekly rhythm.

02

One point of contact

A single operator runs the unit. No stack of tools to manage, no set of suppliers to coordinate, one person accountable for the number.

03

Handover is the plan

At the end of the engagement the list, the messaging, the tooling and the trained operator are yours. Nothing about it depends on us staying.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for WFS.